EXHIBIT
Gain new connections — names, handshakes, client enquiries — and put your brand in front of East Africa's beauty buyers.
EXHIBITING ENQUIRY
4th edition · 9-11 April 2027 · Sarit Expo Centre, Nairobi
Fashion and beauty under one roof
FAB Africa is the meeting place for fashion and beauty in Africa — a three-day B2B beauty and fashion trade show, with the last day open to consumers. 9-11 April 2027 at the Sarit Expo Centre, Nairobi.
About the show
About FAB Africa 2027
FAB-AFRICA is the meeting place for fashion and beauty under one roof: a three-day B2B beauty and fashion trade show with the last day open to consumers. A platform for inspiration, information and connection — and whatever your brand, there is a place for you at FAB Africa.
It is more than a trade fair. It is where African fashion meets the rest of the world, and where the glitz and glamour of one of the region's most lucrative consumer industries — beauty and wellness — meet the buyers who stock it: distributors, retail chains, pharmacies, salons, spas and importers.
For 2027 the show moves to the Sarit Expo Centre in Westlands, Nairobi, for its 4th edition, 9 to 11 April: three days of exhibition, B2B matchmaking and conference sessions, with the final day open to the public.
300 + Exhibitors
1,000 + Products
12 Countries
1,000 + B2B meetings
9,000 + Visitors
20 Conferences
Exhibitor profile
The product groups FAB Africa names on its own exhibitor profile — from the shelf, to the salon, to the supply chain behind the brand.
Personal, Skin & Body Care
Hair Care & Barbering
Colour Cosmetics
Nail Art & Accessories
Fragrance, Natural & Organic
Aesthetic, Spa & Wellness
Fashion, Jewellery & Footwear
Packaging & Equipment
Why exhibit, why visit
For exhibitors
Why exhibit
FAB Africa puts your products in front of the people who actually buy beauty in East Africa: distributors and wholesalers stocking the shelves, retail and cosmetics chains, pharmacies, and the salons and spas that recommend brands to their clients.
- Gain new connections — names, e-mails, handshakes and client enquiries that boost your pipeline for the year.
- Launch a product in one of the region's fastest-growing consumer markets, in front of decision makers.
- Use the B2B matchmaking programme to pick the buyers you want to meet before you travel.
- Your company profile joins the exhibitor directory published on this site.
For visitors
Why visit
Compare brands and suppliers without travelling between four cities. FAB Africa brings manufacturers and distributors of skincare, colour cosmetics, haircare, fragrance, nails and salon equipment into one hall, next to the fashion and accessory labels that sell alongside them.
- Source across beauty, haircare, fragrance, nails, salon equipment and fashion in a single visit.
- Meet the manufacturers and authorised distributors themselves, not only agents.
- Sit in on conference sessions on retail, formulation, sustainability and salon business — included with your badge.
- The Sarit Expo Centre is in Westlands, a short drive from the airport hotels, the city centre and Nairobi's retail districts.
What is your choice for FAB Africa 2027?
VISIT
Connect, learn, collaborate and find the inspiration to unlock new business across beauty and fashion.
VISITOR REGISTRATIONSPEAK
Position yourself as a thought-leader and keep your company at the front of the beauty industry.
BECOME SPEAKERPARTNER
Affiliate your brand to a world-class event, ignite your visibility and earn repeat business and referrals.
BECOME A SPONSORWhy trade at FAB Africa
A beauty market that is compounding
Kenya's beauty and personal-care industry grew from about KES 26 billion in 2017 to KES 100 billion in 2022, and the cosmetics market alone is projected to keep growing at roughly 9% a year. Across the Middle East and Africa the industry was estimated at about USD 30 billion in 2023; Kenya's own market is put above USD 450 million, third in sub-Saharan Africa behind South Africa and Nigeria.
Trade days plus a consumer day
Two trade days for the serious buying, then a third day when the doors open to consumers. Exhibitors get the order book and the brand exposure from the same stand, and consumers get to buy what they saw online.
Matchmaking before the show
The B2B programme opens before the doors do: exhibitors and pre-registered visitors browse each other's profiles and book the meetings they want, so the diary is full on the first morning rather than built on the floor.
A conference, not just a floor
Sessions on retail, formulation, packaging, sustainability and salon business run alongside the exhibition, with speakers from brands, distributors, regulators and the salon trade.
Plan your visit
Official network
Thank you to our partners and supporters
FAB Africa 2027 is delivered with the Kenya Investment Authority, the venue that hosts the show, and the partners printed in the 2027 prospectus.
Supported by
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Kanga Studios Nairobi -
Kenya Investment Authority (Invest Kenya) -
Sarit Expo Centre — venue
Organised and accredited
Downloads
The show’s own 2027 documents: the prospectus, the hall plan and the sponsorship packages, straight from the sales team.
- FAB Africa 2027 show brochure — six pages: the exhibitor and visitor profiles, the venue, the floorplan and the sponsorship packages.
- 2027 floorplan — Hall 2 & Hall 3 — the Sarit Expo Centre layout, with the product-group zones and the runway.
- 2027 sponsorship packages — Diamond, Gold and the function sponsorships, with the 2027 rates.