2-4 October 2024



FAB-AFRICA is the meeting place for fashion and beauty under one roof, a 3-day B2B Beauty and fashion trade show with the last day open to consumers. A platform for inspiration, information, and connection.

FAB-AFRICA is more than just a trade show; it is where African fashion meets the rest of the world. Be part of the show that takes the glitz and glamour of this lucrative and high-demand beauty and wellness industry to another level.

The partnership between Hey Babe and MIE Events extends to a groundbreaking youth festival, featuring three days of vibrant exhibitions.

The festival aims to connect youth-owned businesses, fostering meaningful B2B collaborations that contribute to the growth of the  entrepreneurial landscape in Kenya.


The Beauty & Personal Care Industry in Kenya is one of the fastestgrowing industries, with a market growth rate of 400% in just four years, from KSH 26 Billion in 2017 to KSH 100 Billion in 2022. The industry is projected to experience an annual growth rate of 0.00% (CAGR 2023-2028).

The Cosmetics market in Kenya is projected to grow by 9.00% (2023-2028), resulting in a market volume of US$423.10 million in 2028.

The Kenyan Care Products eCommerce market is predicted to reach US$185.4 million by 2023 and is expected to increase over the next few years, with a projected market volume of US$212.6 million by 2027 and a compound annual growth rate (CAGR 2023-2027) of 3.5%. The Kenyan Care Products eCommerce market is also predicted to reach US$185.4 million by 2023 and accounts for 8.1% of the total eCommerce market in Kenya.

The beauty and personal care market in Africa is estimated to grow by USD 5.28 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 6.5% during the forecast period. The growth momentum will accelerate due to product innovation, product line extension, and increased spending power of customers.