EVENT INFORMATION

ABOUT FASHION AFRICA BEAUTY 

FAB-AFRICA is the meeting place for fashion and beauty under one roof, a 3-day B2B Beauty and fashion trade show with the last day open to consumers. A platform for inspiration, information, and connection.

FAB-AFRICA is more than just a trade show; it is where African fashion meets the rest of the world. Be part of the show that takes the glitz and glamour of this lucrative and high-demand beauty and wellness industry to another level.

The partnership between Hey Babe and MIE Events extends to a groundbreaking youth festival, featuring three days of vibrant exhibitions.

The festival aims to connect youth-owned businesses, fostering meaningful B2B collaborations that contribute to the growth of the  entrepreneurial landscape in Kenya.

WHY KENYA

The beauty and cosmetics industry has become Kenya’s new hub of investment that is pulling in big money to establish new lines of business and to snap up successful enterprises through multimillion-dollar acquisition deals.

Improvement and change in the current lifestyles of individuals have been among the key factors to the major growth of the Kenya Beauty and cosmetics industry.

Importers are the biggest players in the foreign brands market in Africa. These guys bring in all kinds of cosmetic products from Europe, North America, the Middle East, and Asia. In fact, Dubai (United Arab Emirates) has become a hotspot for African importers to make orders for cosmetic products from across the world.

FACTS AND FIGURES

Kenya is one of the leading apparel exporters in Sub-Saharan Africa, supported by a government that proactively backs the textile industry through policies such as Buy Kenya, Build Kenya.

Technology is playing a major role in shaping the future of the beauty sector in Kenya, with an increased focus on sustainability and the use of renewable energy sources during production.

Labels such as Maisha celebrate local craftsmanship through upcycling, while communities support the practice of sharing secondhand clothes. “Our clothes swaps are social spaces where participants can bond over a shared interest in conscious consumerism, music, fashion, sustainability, and art,” says Mutete Bahkita, founder of 25Sw4p, a clothes-swapping facilitator and platform.

In 2024, Kenya’s health and education sectors are experiencing various trends and statistics. Kenya’s budget allocation to health is below 15% of the national budget, which also translates to below 5% of the recommended share of the health budget to Gross Domestic Product (GDP). The government has proposed an allocation of Sh141.2 billion to the Health docket for the financial year 2023/24, with specific allocations for various healthcare initiatives such as Universal Healthcare Coverage (UHC) and disease-specific programs. The education sector has been allotted a total of Sh628.6 billion, with specific allocations for Free Primary Education, Free Day Secondary Schools, and other education initiatives.

WHO VISITS

The show is expected to attract more than 10,000 professional visitors  and official delegations from Ghana and neighbouring countries which include Distributors, Wholesalers, Private Label Buyers, Retail Chains & Discount Stores, Department Stores, Cosmetics Chain Stores, Pharmacies, Home Stores, Online Stores, Duty Free Stores, Manufacturers, Exporters, Hairdressers, Salon and Spa Owners, Dermatologists, Estheticians, and Press.